Privacy Policy

1. Introduction

Mike Flysmith ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, make a purchase, or sign up for communications.

By using this site, you consent to the practices described in this policy.

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically through your use of the site.

Information you provide:

• Name and email address (when signing up for the waitlist, newsletter, or MF Shop early access)
• Shipping address and contact information (when placing an order)
• Payment information (processed securely by Stripe — we never see or store your card details)
• Instagram handle (if provided for Bench Draw entry)

Information collected automatically:

• Browser type, device type, and operating system
• Pages visited and time spent on the site
• Referring URL and general geographic location (country/region level)
• Email open and click events (for emails you receive from us)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping and delivery
• To send order confirmations, shipping notifications, and tracking information
• To notify you of new drops, restocks, and the MF Shop launch (only if you opted in)
• To administer the MF Bench Draw and contact winners
• To improve the site and understand how visitors interact with it
• To comply with legal obligations

4. Email Communications

If you submit your email address through any form on this site, you will receive communications from Mike Flysmith. We keep it minimal — we only send when there is something worth sending.

• You can unsubscribe at any time using the link in any email we send.
• Transactional emails (order confirmations, shipping notifications) cannot be opted out of as they are necessary to fulfill your order.
• We use Resend to deliver emails. Your email address is shared with Resend solely for this purpose.

5. Payment Processing

All payments are processed by Stripe, a PCI-compliant payment processor. We do not store, see, or have access to your full payment card details. Stripe's privacy policy governs the handling of your payment information. You can review it at stripe.com/privacy.

6. Shipping & Third-Party Services

To fulfill orders, we share your name and shipping address with our shipping carrier (EasyPost and associated carriers such as USPS, UPS, or FedEx). This information is used solely to deliver your order.

We use the following third-party services:

• Supabase — database and backend infrastructure
• Stripe — payment processing
• Resend — transactional and marketing email delivery
• EasyPost — shipping label generation and carrier integration

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Order records are retained for a minimum of 7 years for accounting and legal purposes. Email list records are retained until you unsubscribe.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information (subject to legal retention requirements)
• The right to opt out of marketing communications at any time

To exercise any of these rights, contact us at privacy@mikeflysmith.com.

9. Cookies & Tracking

This site uses minimal tracking. We do not use advertising cookies or third-party tracking pixels. We may use session storage and local storage to maintain your cart and preferences during your visit. No persistent tracking cookies are set for advertising purposes.

10. Children's Privacy

This site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

11. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the site after changes constitutes acceptance of the revised policy.

13. Contact

For questions about this Privacy Policy or your personal data, contact us at privacy@mikeflysmith.com.